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Röntgenblick-Karotten vs. Bärchenwurst

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Röntgenblick-Karotten vs. Bärchenwurst

Autor: Achim Stößer | Datum:
Offenbar essen viele (nicht nur) Kinder Gemüse lieber, wenn mit eingängigen Namen belegt ist. Naja, wenn's hilft, auf die berühmten "5 am Tag" zu kommen ... Vielleicht sollten wir die Mehlsuppe doch in "Weizencremesuppe" umbenennen ;-) .

Eat Your Vegetables: Preschoolers Love Vegetables With Catchy Names Like 'X-Ray Vision Carrots' And 'Tomato Bursts'

ScienceDaily (Mar. 4, 2009) — Do you have a picky preschooler who's avoiding their vegetables? A new Cornell University study shows that giving vegetables catchy new names – like X-Ray Vision Carrots and Tomato Bursts – left preschoolers asking for more.

When 186 four-year olds were given carrots called "X-ray Vision Carrots" ate nearly twice as much as they did on the lunch days when they were simply labeled as "carrots." The Robert Wood Johnson-funded study also showed the influence of these names might persist. Children continued to eat about 50% more carrots even on the days when they were no longer labeled. The new findings were presented on Monday at the annual meeting of the School Nutrition Association in Washington DC.

"Cool names can make for cool foods," says lead author Brian Wansink. "Whether it be 'power peas' or 'dinosaur broccoli trees,' giving a food a fun name makes kids think it will be more fun to eat. And it seems to keep working – even the next day," said Wansink.

Similar results have been found with adults. A restaurant study showed that when the Seafood Filet was changed to "Succulent Italian Seafood Filet," sales increased by 28% and taste rating increased by 12%. "Same food, but different expectations, and a different experience," said Wansink, author of "Mindless Eating: Why We Eat More Than We Eat More Than We Think."

Although the study was conducted in pre-schools, the researchers believe the same naming tricks can work with children. "I've been using this with my kids," said researcher Collin Payne, "Whatever sparks their imagination seems to spark their appetite."
Adapted from materials provided by Cornell Food & Brand Lab, via EurekAlert!, a service of AAAS. (meine Hervorhebungen)

Wobei ich mir vorstellen kann, daß so ein Kind dann schon enttäuscht ist, wenn es nach dem Möhrenmampfen nicht durch Wände sehen kann ... ist ja fast schlimmer als die Handy-"Röntgen"-Applikation.

Naja, so neu scheint die Erkenntnis nicht zu sein, wenn ich mir gewisse Produktnamen ansehe, mit der die Tierausbeutungsindustrie Verbrauchern (und v.a. Kinder) ein Bärchen aufbindet.